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IGNIS

Features

Everything Ignis does.All in one tab.

One inbox for Instagram, Messenger and WhatsApp. One draft for eight platforms. Automations you draw, editors that open in the browser, and numbers already loaded when you get there. Six areas of the product, and you can use all six below.

Basic is free with no card. Growth is AED 49 a month.

Who you are

Same product, either way.

One brand or thirty clients, it is the same app. Flip this and every demo below switches with it, the way the client switcher does inside Ignis.

One voice, three platforms, every message in one list.

3
Connected accounts
8
Places one post can go
1
Inboxes to check

01Inbox

Every message, every channel, one list.

Instagram and Messenger DMs, WhatsApp threads, comments and mentions, all in one list for one client. Open a thread below and type a reply. Reply windows really do close, and the banner shows you how long you have left.

In one list
DMs, comments, mentions
DMs come from
Instagram, Messenger, WhatsApp
Inbox on the free plan
Read-only
NRNadia Rahman

Inbox

  • One list, every channel

    Instagram and Messenger DMs, WhatsApp threads, plus comments and mentions from Facebook, Instagram, LinkedIn, YouTube and Threads. One list, one client at a time.

  • You find out before you write, not after

    Every platform closes the window to reply, on its own schedule. Ignis shows the time you have left on each conversation and tells you when a reply can no longer be sent, so you never write one that bounces.

    Limit: Once a window closes the thread goes read-only, and the reply box says why.

  • Assignee, tags, status

    Put a name on a conversation, tag it the way your team already talks about it, and close it. The list shows who is handling what without a second tool.

  • Context beside the thread

    Handle, platform, whether they follow the account, when you first heard from them, and their tags, in the panel beside the message rather than three clicks away.

  • AI drafts the reply. You send it.

    Beta

    A suggested reply drops into the box, labelled as a draft, and you edit it or bin it. AI runs on a monthly credit budget, so it cannot quietly become your biggest bill.

    Limit: Nothing sends itself. There is no setting that lets an AI reply go out unread.

  • On the free plan the inbox is read-only

    Basic shows you every DM, comment and mention across your connected accounts. Replying from Ignis starts on Growth.

    Limit: Read on Basic, reply on Growth.

02Planner

One draft. Eight platforms.

Write the caption once, tick where it goes, and change it on the one platform that needs something different. Ignis checks each platform’s real limits before anything is queued, and schedules in your client’s timezone rather than yours.

Platforms from one draft
8
Scheduled in
The client’s timezone
If one target fails
The rest still publish
NRNadia Rahman

New post

What Ignis can do on each platform

Publishing covers all eight. Messages and comments do not, because not every platform offers them. Here is exactly which does what.

Ignis capability by platform: publishing, direct messages, and comments and mentions.
PlatformPublishScheduled and published from the plannerDMsDirect messages land in the unified inboxComments & mentionsPublic replies land in the unified inbox
InstagramYesYesYes
FacebookDMs via MessengerYesYesYes
WhatsAppThreads, no commentsYesYesNot supported
LinkedInYesNot supportedYes
YouTubeYesNot supportedYes
ThreadsYesNot supportedYes
TikTokYesNot supportedNot supported
RedditYesNot supportedNot supported
  • Eight platforms from one draft

    Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads, Reddit and WhatsApp. Pick the targets, write once, publish once.

  • Override per platform where it matters

    The caption that works on LinkedIn is not the one that works on TikTok. Write the shared version, then override the copy, the media or the first comment on any single target.

  • The real limits, before it queues

    A Reddit title stops at 300 characters. A Threads post stops at 500. Ignis checks the length, the aspect ratio, the duration and the number of files against each platform’s own rules before anything is queued. Every platform then publishes on its own, so one failure never holds up the rest.

  • Scheduled in the client’s timezone

    A café in Dubai and an atelier in Paris do not share a 7pm. The planner schedules in the client’s timezone and shows you which one you are working in.

  • Calendar, drafts rail, approval state

    A month view with unscheduled drafts alongside it. Drag a draft onto a day to schedule it. Posts waiting on a client show as awaiting approval, not as scheduled.

  • Best-time suggestions from that account

    Suggested posting times come from that account’s own engagement history, not from a generic chart of when the internet is awake.

03Automations

Leave instructions for the night shift.

Trigger, condition, action, drawn on a canvas. Run the flow below and flip the condition: it takes the other branch, and a different reply goes out. Write the rule once and it works while you are asleep.

Building blocks
Trigger, condition, action, delay, branch
Started by
DMs, comments, story replies
Automations on the free plan
None
NRNadia Rahman

Automations

  • Trigger, condition, action, on a canvas

    Draw the flow instead of describing it. Something happens, a condition splits it into a yes and a no, and each side does something. Delays and further branches nest inside.

  • The conditions you actually want

    Only their first message. Only if they follow you. Contains any of these words. Outside business hours. The common ones are a couple of clicks, not an afternoon.

  • It tells you when the flow is ready

    Ignis checks the flow as you draw it and says when it is complete enough to switch on. A half-finished automation cannot go live by accident.

  • Started by DMs, comments and story replies

    Automations watch every channel the inbox does, so one keyword rule covers a comment on a reel and a DM about the same thing.

  • Automations start on Growth

    The free plan has no automations. Inside the product the menu item is still there, badged with the plan it needs, so you can see what you would be turning on.

    Limit: No automations on Basic. Not a reduced set: none.

04Editors and AI writer

Design in the same tab.

An image editor with layers, text, gradients and brand kits, and a multi-track video editor. Both are in beta. Try a reframe preset below: one design, resized for everywhere it has to go, in a single step you can undo.

Editors in the browser
Image and video
Reframe presets
5
What exports
Exactly what you designed
NRNadia Rahman

Image editor

The Ignis video editor: the media shelf, the source and preview windows, an export accuracy panel, and a multi-track timeline.Beta
The video editor. Video, audio and overlay tracks, titles, trimming and an export sized for each platform. It is in beta, so the preview window is labelled “Approximate preview”, and the panel below it names every place the finished file will differ from what you are watching.
  • Image editor in the browser

    Beta

    Layers, text, gradients, brand kits and export presets, in the tab you are already in. Nothing to install, nothing to round-trip through another app.

  • One design, every size it has to be

    Beta

    Reframe resizes the canvas and rescales the artwork in a single step you can undo. Square post, story, link image, thumbnail, all from the same layout.

  • What you see is what publishes

    The file that goes out is the design you approved. Nothing is redrawn or re-squeezed on the way to the platform.

  • Multi-track video editor

    Beta

    Video, audio and overlay tracks on a real timeline, with titles, trimming and an export sized for each platform. The clips come from that client’s own library.

    Limit: The preview is labelled “Approximate preview”, and a panel under it lists every place the finished file will differ from what you are watching.

  • AI writer for captions, replies and scripts

    Beta

    A first draft in seconds, in the tab you are already in. AI runs on a monthly credit budget, so it cannot quietly become your biggest bill, and everything it writes lands in front of a person first.

05Analytics

Numbers, with a timestamp.

Followers, reach, views and engagement, for one client or for every account you can see. Each number carries its change against the period before, and the time it was collected. It is all loaded by the time you open the page.

Covers
Per client and combined
Export
CSV and XLSX
Every number shows
When it was collected
NRNadia Rahman

Analytics

  • Per client and across all of them

    Followers, reach, views and engagement for one client, or for the whole roster at once, over the period you pick.

  • Up or down, against the period before

    Every number carries its change against the last period, in both directions, so you can tell a slow week from a good one without opening a spreadsheet.

  • Engagement by client, mix by platform

    Which client earned the engagement and which platform it came from. Two questions you answer every month, on one screen.

  • CSV and XLSX, ready to send on

    The numbers export to CSV or XLSX, so the monthly client report is a download rather than an afternoon.

  • Every number says when it was collected

    The figures are already there when you open the page, and each one carries its own timestamp, so you know whether you are looking at this morning or last night.

06Clients, library, permissions

Clients, people, and who sees what.

Every workspace you can reach, with the state of its connections and what is waiting in it today. Media is kept per client with a shared shelf for the things everyone uses, and you decide who can open which client.

Roles
5, plus access per client
Client access
Read-only if you want it
Record of who did what
Cannot be edited, by anyone
The Ignis clients screen: three client cards showing connection state, one needing a reconnect, one degraded and one with four accounts connected, each with counts for inbox, scheduled posts, approvals and automations.
Every client card says whether its accounts are connected, struggling or need reconnecting, plus what is waiting in that workspace today. Ignis counts the connections due to expire in the next 30 days, so you fix them before a post fails.
The Ignis media library: one client’s grid of images and videos, with filters for kind, source and tags, and a brand kits tab.
Every image and video your posts, your editors and your AI drafts pull from, kept per client, with a shared shelf for the things everyone uses. Brand kits sit on the next tab.

Keeping other people’s accounts safe

You are holding logins that belong to your clients, so here is exactly how they are handled.

  • We never see your passwords

    You connect an account by signing in with the platform itself, so no social password ever reaches Ignis. You can disconnect it from the platform whenever you like.

  • Your connected accounts are encrypted

    Every account you connect is locked with a key that belongs to your workspace alone. Nobody else’s key opens it.

  • You see a broken connection before a post does

    Every client card says whether its accounts are connected, struggling or need reconnecting, and the overview counts the ones due to expire in the next 30 days.

  • Switch client without switching login

    One login, every workspace you are allowed into. The switcher sits at the top of every screen and takes the whole app with it: inbox, planner, library, analytics.

  • A media library per client

    Every image and video your posts, your editors and your AI drafts pull from, kept per client, with a shared shelf for the things every client uses. Brand kits sit beside the files.

  • You choose who sees which client

    Five roles, plus access handed out client by client. Give a freelancer one client, read-only, and that is the only thing they can open. The limit holds everywhere in Ignis, not just on the screen you set it on.

  • White-label client portal

    Your clients review, approve and track content without an Ignis account, on a page wearing your branding. A post nobody approved cannot go out.

    Limit: Included on Growth and Agency. Not on Basic.

  • A record of who did what

    Every action, against which client, at what time. The record is written once and cannot be edited afterwards, including by you.

Before you start

Where Ignis stops today.

Some of it is still in beta, and the free plan has edges. Both are worth knowing before you pick a plan.

Still in beta

Beta features work. They are also still moving, and the product says so on screen.

  • AI writer: captions, replies and scripts, on a monthly credit budget.
  • Image editor: layers, text, brand kits and reframe presets.
  • Video editor: the timeline is real. The preview is labelled “Approximate preview”, and a panel lists where the finished file will differ.

Where the free plan stops

Basic stays free. These are its edges. Full pricing.

  • 1 seat. The second person on your team needs Growth.
  • 1 client workspace.
  • 3 connected accounts.
  • 30 scheduled posts a month.
  • Instagram, TikTok and Facebook only. The other five platforms start on Growth.
  • A read-only inbox: every DM, comment and mention is there, but replying happens on the platform rather than in Ignis.
  • No automations at all.

Start free on your own accounts.

Basic is free with no card: 1 client, 3 connected accounts, 30 scheduled posts a month, and an inbox you can read.

No card. Basic stays free.