Blog

Notes on running social media.

How to keep clients apart, reply before the window shuts, post in the right time zone and let the dull work run itself. Short, specific and useful.

Choosing tools

The Meta Business Suite scheduling limit, explained

Meta's scheduling tools, Instagram's app, the Pages API and Business Suite's planner, each cap how far ahead you can post, and the limits do not all match.

10 November 2026. 5 min read.

Publishing

Arabic social media scheduling for Gulf agencies

A practical guide to scheduling bilingual Arabic and English posts for Gulf audiences, covering hashtag limits, character counts and two time zones.

3 November 2026. 5 min read.

Automations

Instagram comment to DM automation that stays compliant

Set up an Instagram comment to DM automation that sends a link when someone comments, plus the private reply, window and posting limits you need to follow.

27 October 2026. 5 min read.

Publishing

Schedule LinkedIn page posts, the right way

LinkedIn lets Page admins schedule posts from one hour to three months ahead, but only if you connect the client's Page, not a personal profile.

20 October 2026. 5 min read.

Choosing tools

A Planable alternative with the inbox included

Planable charges per workspace, caps posts, and sells its inbox as an add-on with no WhatsApp. Here is a Planable alternative with approvals and the inbox in one price.

19 October 2026. 5 min read.

Choosing tools

A Buffer alternative that is not billed per channel

Buffer charges per channel, so every account you add raises the bill. Here is a Buffer alternative with one price, a client inbox including WhatsApp, and honest limits.

19 October 2026. 5 min read.

Choosing tools

A Hootsuite alternative priced per client, not per seat

Hootsuite charges $99 to $399 per user per month and keeps approvals for its top tier. Here is a Hootsuite alternative priced per client workspace, with honest limits.

19 October 2026. 5 min read.

Publishing

TikTok scheduling limits explained

TikTok's native scheduler allows posts 15 minutes to 10 days ahead on a Business account. Learn the API rules on privacy and daily post caps.

13 October 2026. 5 min read.

Planning

Best time to post on Instagram in UAE

Meltwater's UAE and Saudi Instagram studies, plus government time zone and weekend data, for Gulf teams running clients in both countries at once.

6 October 2026. 6 min read.

Planning

Build your Ramadan 2027 social media calendar now

Plan Ramadan 2027 now: expected dates for Ramadan, Eid Al Fitr, Eid Al Adha and Eid Al Etihad, plus evening posting hours and an approvals checklist.

29 September 2026. 5 min read.

Choosing tools

Free social media scheduler plans compared

Buffer, Metricool, Later, Hootsuite, Publer and Ignis free plans compared by channels, posts, seats, inbox access and analytics window, checked 4 Sept 2026.

22 September 2026. 5 min read.

Licensing

UAE advertiser permit for content creators 2026

A practical checklist on who needs the UAE advertiser permit for content creators in 2026, who is exempt, and what creators and agencies must keep on record.

15 September 2026. 4 min read.

Choosing tools

A manychat alternative that isn't just DMs

Manychat's 2026 free plan caps at 25 contacts, so here is a manychat alternative that adds scheduling and one inbox, with honest limits on automations.

9 September 2026. 5 min read.

Publishing

Instagram hashtag limit 2026: now five tags

Instagram cut its hashtag limit to five per post or reel from 18 December 2025. Here is what it does to templates, comments and scheduled posts.

4 September 2026. 5 min read.

Pricing

Buffer, Later, Hootsuite and Metricool priced in dirhams

Buffer, Later, Hootsuite and Metricool list prices in AED at the 3.6725 peg, with the per channel, per brand and per user rules that set a small agency’s bill.

4 September 2026. 7 min read.

Reference

Image and video sizes for seven social platforms (2026)

Sourced 2026 image and video sizes for Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads and WhatsApp: feed, stories, reels, covers, thumbnails.

4 September 2026. 9 min read.

Inbox

Instagram DM and WhatsApp reply windows: the 24 hour rule

How the 24 hour reply windows work on Instagram, Messenger and WhatsApp, what reopens them, the 7 day human agent tag, the 72 hour ad window and 2026 changes.

4 September 2026. 6 min read.

Publishing

Reddit for brands: titles, flair and self promotion rules

Reddit’s own rules for brand accounts: 300 character titles, 40,000 character bodies, flair, the 9:1 custom, the spam policy, Reddit Pro and scheduling.

4 September 2026. 6 min read.

Publishing

Threads limits in 2026: characters, carousels and scheduling

Threads limits for brands in 2026: 500 characters, 20 slide carousels, 5 links, 10,000 character text attachments, polls, daily API caps and scheduling.

4 September 2026. 7 min read.

Pricing

Social media tools, priced in dirhams

Buffer bills per channel, Sprout Social per seat, ManyChat per contact, and all of them in dollars. What a dirham price and a client-by-client clock change.

1 September 2026. 5 min read.

Choosing tools

Do you need both a scheduler and a DM automation tool?

Schedulers grew out of publishing and DM tools grew out of chat, so it is easy to end up paying for one of each. Here is when you genuinely need both, and when one tool does the job.

1 September 2026. 6 min read.

Pricing

What it costs to run social media for five clients

Scheduling, an inbox, automations and analytics usually arrive as three subscriptions that each grow on a different axis. Here is the arithmetic for five clients.

1 September 2026. 6 min read.

Pricing

ManyChat changed its pricing in 2026

ManyChat moved to five tiers and per-contact pricing on 2 March 2026, and the free plan now holds 25 contacts. Here is what changed and how to read the shape of your bill.

1 September 2026. 6 min read.

Automations

Social media automations that earn their keep

The useful automations are the boring ones: a reply to a keyword, a first response while the window is open. Here is how to build them from a trigger, a condition and an action.

30 August 2026. 3 min read.

Approvals

A social media approval workflow clients will use

Sign-off over email drifts, and the post that goes out is not always the one the client saw. Here is an approval workflow where nothing publishes until the client says yes.

27 August 2026. 3 min read.

Inbox

One inbox for Instagram DMs, Messenger and WhatsApp

Messages arrive in four apps and none of them tell you the reply window is closing. Here is how to keep every conversation, per client, in one list you actually read.

24 August 2026. 3 min read.

Publishing

Scheduling posts in your client's time zone

If you run social from one city for audiences in another, the schedule you set is not the schedule that runs. Here is how to publish in each client’s own time zone, not yours.

21 August 2026. 3 min read.

For agencies

Managing social media for multiple clients

Running social for several clients means keeping their accounts, inboxes, calendars and numbers apart. Here is a workflow that keeps each client separate, from one login.

18 August 2026. 4 min read.