Publishing

Posting to Reddit as a brand: 300 character titles, flair, self promotion rules and scheduling

4 September 2026. 6 min read.

Reddit is not a feed. Every community sets its own rules, the audience votes, and Reddit’s own spam policy asks business owners to think about how often they post. A brand account that behaves like a broadcast channel gets removed, downvoted or flagged as spam. Here is what Reddit’s help pages say about posting as a business.

What Reddit itself says about promotional content

Start with the spam policy. Reddit defines spam as “repeated or unsolicited actions (whether automated or manual) that negatively affect redditors, communities, and/or Reddit itself” and says it “is never allowed”. Its examples include mass-posting repetitive content for exposure or financial gain, and bots that continuously promote specific products or services.

The same page speaks to business owners directly: “If your contributions to Reddit consist primarily of links to a business that you run, own, or otherwise benefit from, please be thoughtful about the frequency of posting, or consider advertising opportunities using our self-serve platform.” A steady stream of links to one website is something Reddit sells as advertising, not something it accepts as posting.

Promotional content is not spam by default. Reddit’s guidance for moderators says it is not inherently considered spam, but some communities disallow any promotional content and others cap it. The rule is set community by community, so read that community’s rules and post requirements first.

The 9:1 rule of thumb and the 10 per cent rule

Reddiquette puts a number on it: “A widely used rule of thumb is the 9:1 ratio, i.e. only 1 out of every 10 of your submissions should be your own content.” The moderator guidance describes the same idea as a 10 per cent rule: only 10 per cent of your posting and comment history in the community can be self-promotional.

Neither is a site-wide algorithm. The 9:1 ratio is a custom, and the 10 per cent rule is a policy a community may adopt and enforce with its own tools. In practice they mean the same thing: for every post that links to the client, nine other actions should be comments, answers or questions with nothing to sell. Most of the work of a brand account on Reddit is replying.

Titles: 300 characters, then whatever the subreddit adds

Reddit’s Data API describes the title field as “title of the submission. up to 300 characters long”. That is Reddit’s ceiling. Communities can lower it, because moderators can “Set character limit for titles, require certain words or phrases in titles, and ban certain words or phrases in titles”.

So there are two title limits: Reddit’s 300, and the community’s, which you only find in that community’s rules and post requirements. Write the title for the community first, and check it twice: Reddit Help notes that “You can only edit a post’s content and not its title”.

Body text, images and video: what is documented and what is not

The body limit comes from Reddit’s Premium changelog of 4 November 2025, which lists “80,000 characters in post body (up from 40,000 for non-premium users)”. A standard account gets 40,000 characters. The same changelog gives “Video upload length of 30 minutes (up from 15 for non-premium users)”, so standard video posts stop at 15 minutes.

Video in comments has its own rules: up to 3 minutes, under 1 GB with under 300 MB recommended, a minimum of 2 seconds, and only in communities marked safe for work.

Galleries are where the documentation stops. Reddit’s community settings page describes them as “posts containing more than one image” with “captions and links for each image”, and lists galleries as a post type a community can switch off. The Reddit Help pages in the sources below give no maximum image count and no per-image file size for galleries, so treat any figure you see for those as unverified.

Post flair: optional in some communities, required in others

Post flair is “a special tagging system that moderators can enable in their community”. When you post, you pick from the list the community has saved: a topic, a post type, a region. Communities decide whether flair is optional or required, and the community settings page is blunt about the second case: “Posts without flair can’t be submitted”.

Treat flair as part of the post and choose it as carefully as the title. If you schedule through a tool, the flair still has to be one from that community’s list. The API accepts a flair ID of up to 36 characters and flair text of up to 64.

Reddit Pro, verified profiles and promoted posts

Reddit Pro is “a free suite of organic business tools to help business users discover, join, and contribute to Reddit’s communities and conversations”. It is free for eligible businesses and organisations, currently in beta, and “currently available in all English-speaking countries where Reddit operates”. Reddit’s own article lists tools for discovering relevant communities, guidance on how and where to contribute, and measuring the performance of your content.

Eligibility is an account marked safe for work with a verified email, which identifies itself as a business or organisation and gives a business name, website and category, with size optional. Verified profiles are in public beta for eligible businesses using Reddit Pro: “A grey verified checkmark will appear next to their display name”.

Promoted posts are the paid route: “When you promote your post, you turn your post into a paid advertisement using your post’s content”. They are not available for NSFW posts, private communities or polls, and they offer community targeting and daily budgets only.

Scheduling on Reddit: the native tool is for moderators

Reddit has a native scheduler, but read who it is for: “Moderators with Manage Posts & Comments permissions are able to create, view, edit, and delete scheduled posts”. It is only fully available on reddit.com, it can repeat hourly, daily, weekly, monthly or on a custom pattern, and the same page notes that “scheduled posts for image & video posts are currently unavailable”. It schedules posts into a community you moderate. For posting into communities other people run, it does not exist.

Reddit Pro may cover part of the gap. Reddit’s launch announcement of 8 March 2024 lists “publishing tools to help with drafting and scheduling of profile posts”. That is posts on the business’s own profile, and Reddit’s current Reddit Pro help article does not list scheduling at all, so check inside Reddit Pro before you plan around it.

Everything else goes through a scheduler built on Reddit’s Data API, which the API wiki limits to “100 queries per minute (QPM) per OAuth client id”, averaged over a ten minute window, with every client authenticating through a registered OAuth token. A scheduler posts as your account through a registered app, and the post still lands under the community’s rules. Scheduling gets a post out at the right hour in the client’s time zone. It does not protect the post from removal, downvotes or a ban.

Ignis publishes to Reddit alongside Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads and WhatsApp, in each client’s own time zone. The free plan covers three platforms for one client; Growth opens all eight at AED 49 a month. The pricing page has every line of the bill, the features page covers the inbox, publishing and automations, and the FAQ lists which platforms carry messages and comments.

Giveaways and promotions: what Reddit requires

If a client wants to run a giveaway, Reddit has a page for it, and the conditions are specific. Comply with local licensing and data protection laws. Post the rules or link to them. Require participants to release Reddit from liability, and state that the promotion is not sponsored by or associated with Reddit. Never target minors or support-related communities. Never make misleading claims. No lotteries without Reddit’s explicit permission. No use of Reddit’s name or logos without authorisation.

Draft the rules first, get the client’s approval, then schedule.

A weekly routine for a client’s Reddit account

One community per post. Write for that community, in its title format and with its flair. Mass-posting the same content across communities is the example Reddit gives of spam.
Read the rules and post requirements first. Title limits, banned words, required flair and any promotion cap live there, and they change.
Keep the balance. Count the week’s posts and comments together. If more than one in ten links back to the client, hold the next link.
Reply in the first hour. Someone on the client’s side answers every comment while the post is fresh. Those replies are also nine of your ten.
Log who may post where. Which team members hold the client’s Reddit login, and which communities the client has agreed to appear in. If you run several clients, keep that list per client, and put Reddit posts through the same approval step as everything else.
Giveaways: rules first, approval second, schedule third.

Reddit rewards accounts that show up as members and removes accounts that show up as adverts. The numbers above are Reddit’s own. Each community’s rules are the part you read every time.

Sources

All Reddit Help and Data API pages were checked on 4 September 2026.

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